Coaching Plans

At Evolve Coaching Systems we do not offer a tiered system of plans; we offer highly customized plans that vary in price based on an individual coaches’ years of service.

Coaches range from 200.00 to 450.00 a month based on a coach’s experience. All services are the same.

All plans include, but are not limited to the following:

Initial meeting or phone call to discuss your goals, understand your background, determine your training hours, and personal needs.
Weekly training schedules that are delivered via premium Training Peaks accounts. Your schedule is customized and can be changed at any time to meet your business and travel needs or if you get ill.
Daily unlimited phone, text, or email contact during business hours.
Assistance in creating an Annual Training Plan that includes A, B and C races.
Development of successful training and race day fueling protocol.
Pre-race discussion prior to all A races about strategy and preparation.
Post-race debrief.
Detailed discussions of training, recovery, workout fueling, race day nutrition, and mental fitness.
Regular testing to determine your progress and to set up training protocols.
Weekly in-person and virtual training opportunities.
Bi-weekly Zoom meetings.
Access to our large network of partners.
Annual Team Races.

Founder
Samantha Murphy has had the opportunity to help many athletes at all levels. She has coached people to their first time across a sprint finish line, to becoming an Ironman, to many PR finishes, to world championship races, and to earn professional status. Samantha enjoys helping athletes to reach their personal best. To accomplish this she approaches each plan with attention to detail; she takes into account all of the aspects that make a triathlete successful. She teaches each athlete how to achieve the mental and physical discipline that are part of being a successful endurance athlete at any level.

In 2018 Samantha had the unique opportunity to participate in the documentary Ironmind which chronicles Brian Rose’s (founder and host of London Real) journey to tackle Chattanooga 70.3 on a plant based diet. Ironmind offers an in-depth look at Samantha’s coaching style (please note that it does include explicit language and may not be suitable for all viewers). She is currently working with Team Agar with the assistance of Coach Tobi to coach them to their second Kona attempt.
Outside of triathlon, Samantha holds a Master's Degree in Secondary English Education, and is a mother. After 12 years in Secondary Education, Samantha left her career to pursue her dream of triathlon coaching, racing, and raising her daughter. Her coaching is a natural extension of her years spent in the classroom. As a full time coach and former teacher, she is able to offer her athletes extensive support by creating an environment that fosters an athlete's physical and mental growth while utilizing the latest training techniques.

Samantha has been racing triathlons since 2000. She is a multiple-time Ironman finisher, a 70.3 World Championship finisher, Ironman World Championship finisher, she hold numerous podiums, and has raced well over 100 races at all distances.

Please contact: samantha@evolvecoachingsystems.com for more information on having Samantha help you realize your goals.
Tori has been a member of Evolve since its inception – as an Evolve athlete Tori has undergone a huge transformation and is enthusiastic to share this with her clients. She brings years of experience as a multiport athlete – in fact she started swimming at the young age of five. As an athlete Tori has competed at all distances from 5k to a 50 mile ultra-run, sprints to Ironman. She is a multiple 70.3 World Championship finisher, an Ironman Championship finisher and she has stood on podiums from sprints to Ironman. She is a focused athlete who approaches each challenge with excitement and a desire to do her best. Tori’s strengths as an athlete aid her in coaching by supporting her athletes in both the physical and mental aspects of the sport. Her close attention to detail is a natural fit with the core principles on which Evolve was founded. Tori coaches athletes at all race distances and at all levels.

Please contact Tori@evolvecoachingsystems.com to inquire about how Tori can help you be your best this season.
Scott started racing in his youth both as a cross country runner and BMX biker. Racing has been a part of his life for as long as he remembers, and it is what he loves. After years away from toeing a starting line due to family and work, Scott decided to make his return to competition. Triathlon was the perfect fit, but like many new triathletes, swimming was the barrier to entering his first race.

Scott joined Evolve shortly after the inception in 2015 after having previous coaching experiences that were not meeting his needs. As an Evolve athlete Scott went from battling major open water anxiety to racing with confidence across all three disciplines. Scott is a student of triathlon and applies the latest principles to his athletes in a way that helps each athlete be their best version of themselves. Whether finishing strong with a smile on your face, or on a podium is your goal, he will develop plans to meet your goals.

Scott has raced a mix of races from local sprints (these are some of his favorites), National Championships to Ironman distance.

Scott loves working with clients that want to improve their overall nutrition, race day fueling and working through open water challenges.

Please email: scott@evolvecoachingsystems.com to get started on your endurance journey!
Katie was working full time at a mental health clinic, going to school for her psychology degree, and teaching group fitness classes and personal training on the side when she impulsively signed up for her first Ironman in 2012. Upon discovering what that actually entailed, she taught herself to swim (and to manage time) and coached herself to her first triathlon finish. Ever since then, she has been in love with endurance sports and the athletes who participate. Katie joined the Evolve team for her 2018 season first as an athlete, then as a coach working with triathletes and runners. Katie has coached numerous beginners to cross their first finish line. By focusing on the fundamentals and establishing best practices from the start, Katie has assisted many of her athletes in achieving and reaching well beyond their initial goals. Katie loves collaborating with athletes to create training plans that enrich their lives and propel them toward their fullest potential. Katie also brings a strong understandinfg of strength training for endurance athletes as well as mental fitness.
To start your triathlon journey with Coach Katie, please email her: katie@evolvecoachingsystems.com
Chris got his start in triathlon in 2017 as the runner on a relay team for Ironman 70.3 Boulder. Upon returning from that race, he signed up for the local YMCA and taught himself how to swim. Shortly after his first solo triathlon, Chris hired Evolve and started pursuing triathlon on a more serious note, falling in love with the sport and eventually becoming a coach himself in 2021.
As an athlete, Chris is a 70.3 World Championship qualifier and has finished multiple races at all distances.
As a coach, Chris has coached multiple athletes to World Championships, Boston Marathons, Age Group Nationals and more. Not to mention countless “firsts”!
As someone with a Bachelor’s in Engineering, Chris has a methodical and data driven approach as both an athlete and coach, believing that belief and adherence to the process will yield results.
Please contact: chris@evolvecoachingsystems.com to have Chris help develop a process to achieve your best results yet.
Mark got his start in endurance sports while attending university. There he played on the ultimate frisbee team that was ranked 16th nationally. Traveling to and hosting tournaments where teams would play 4 to 6 games in a 3-day period. During a single game a competitive player runs up to 5 miles. Over a 3-day tournament by the final bracket championship game the team with the best conditioned athletes would take the crown. After graduation Mark moved to triathlon and marathon racing. He joined Evolve as an athlete in 2020 after years of self-coaching. “I had plateaued and knew a coach was needed to align my training, racing, and nutrition with my goals and expectations.” That is exactly what occurred and Evolve was 100% the reason for that progress.
He started doing triathlons in 2014 and since 2020 Mark has finished in the top 5% of athletes. In 2023 he finished 4th out of 108 in his age group at Ironman Gulf Coast 70.3. He has completed more than a dozen Half Iron 70.3 distance triathlons and marathons. Most recently running Boston and prior to that the Chicago marathon on three occasions. He loves balancing his work load, family life, service opportunities, and travel with his training. It truly is a balancing act.
During quiet moments Mark can be found reading books or watching instructional videos on nutrition, swim stroke efficiency, or anything else related to triathlon. The goal is to extend his competitive years by learning and incorporating correct nutrition and training techniques. Learning to listen to the body and then imbed good habits and strength into training is his passion. Passing that knowledge on and helping others achieve their goals is just as much of a passion. Mark loves working with and seeing the progress in those he mentors and coaches.
Please contact evolvecoachingsystems@gmail.com for more information.
Amber is a mom of three, and an avid triathlete. She has competed in the Olympic distance World Triathlon Championships on behalf of Team USA, qualified for 70.3 World Championships and is a multi-podium AG 70.3 athlete.
She loves working with athletes of all backgrounds and experiences, and is inspired by helping people reach their goals. Amber's coaching philosophy emphasizes personalized training plans and open communication. She believes that understanding each athlete's unique goals and needs is key to success.
Prior to becoming a triathlon coach, Amber owned a boutique floral design studio, specializing in weddings and events.
Please contact evolvecoachingsystems@gmail.com for more information.
Christian Balmer is a USA Triathlon certified coach. He has coached athletes across varying levels of experience from college triathletes to first time Ironman racers. He tailors training programs for the individual athlete based on their experience level and day to day responsibilities outside of training.
Outside of triathlon, Christian works in Corporate Finance for a large company. He coaches triathlon as a way of helping other athletes experience the personal growth he has experienced during his time as a triathlon and endurance athlete.
Christian has been competing in endurance sports since 2008 and triathlon since 2020. He is a former all-state high school swimmer, multiple-time Ironman finisher (9:50 PR), multiple-time Ironman 70.3 World Championship qualifier, and holds numerous podiums across all distances.
Please contact evolvecoachingsystems@gmail.com for more information.

Evolve Elite

After more than a decade of coaching at all levels, it was time to Evolve once again. Born out of the desire of current and potential athletes who define themselves by their love and commitment to the sport, Evolve Elite was established. Evolve Elite is not about speed, but rather a mindset. Elite team members are driven to give their absolute best to every detail when it comes to their approach to training and racing. The Elite coaches work closely with each athlete to create a program that uses a variety of cutting edge metrics and training techniques to establish a system that produces a superior athlete year after year.

Evolve Elite not only caters to the Age Group athlete that desires to get the absolute most out of endurance sports, but also to future and current Professional Athletes looking to master their craft.

Curious what it means to be on Evolve Elite? Contact samantha@evolvecoachingsystems.com to learn more.

As an athlete, Tobi has multiple Ironman Age Group wins and podiums, he holds multiple Kona qualifications and finishes and holds an Ironman personal best of 8:24.
While Tobi excels and an athlete, his ability as a coach might even exceed his ability as an athlete. Tobi has more then 10 years experience in guiding athletes to their best. He found his way into coaching under the mentorship of Friedrich Stadler (father of 2 time Hawaii Champion Normann Stadler) and has excelled over the years by applying and adjusting sports science to the busy age group athlete and professional athlete.
Fabian is a 7 time ironman finisher including a 9:24 Kona finish and a 2nd Overall Amateur finish at Ironman California.
In Fabian's own words - being a successful athlete does not mean that you are naturally a successful coach. To excel as coach, you need understand and can guide the athlete on their journey.
Helping others to reach their goals and dreams is the most rewarding thing you can do as a human and that is why Fabian loves to coach.
For more information please contact evolvecoachingsystems@gmail.com
Sara is a professional triathlete who holds a personal best time of 8:22:41 at IRONMAN Cozumel in 2021, a result which catapulted her into the limelight. She won by more than 15 minutes in a course-record time to qualify for Kona.
Sara finished 10th (with the fastest run split) at the 70.3 World Championship in Nice and followed that up with a win and course record at Ironman Barcelona.
All of the above was achieved while working as a part-time doctor.
Sara combines both her extensive knowledge as a top tier professional triathlete and her medical degree to deliver a unparalleled coaching experience.